Local Reach. Smart Spend.

Our digital media solutions help you raise brand awareness and reach high-intent shoppers with our onsite and offsite advertising channels. Our solutions include in-store TV screens, organic Facebook posting, in-store audio, gas pump screens, print ad inserts, email newsletter, and programmatic ads across all retailer websites and mobile apps. Media designed by you, distribution optimized and disseminated by the Lowe's Market RMN.

146

STORES

510K

USERS

2M+

SHOPPERS

5

STATES

How Does it Work?

Access your personalized portal to submit advertising requests with ease. Each campaign runs on a two-week cycle, leveraging your choice of eight highly effective advertising channels. We’ve carefully selected these channels to connect with our shoppers where it matters most, delivering results you can see—and sales you can count on.

4M

IMPRESSIONS

14

DAY AD CYCLE

8

AD CHANNELS

 

 

Target Local Shoppers Year Round.

With 14-day ad cycles available year-round, you’ll have ongoing opportunities to connect with our audience. At an average CPM of just $1.88-compared to the $8 market average—our rates deliver unmatched value. With an ad spend of $7,500, this is a cost-effective, no-brainer way to share your message directly with our customers.

Our Coverage by Channel

$7,500 ad spend disseminated across 8 advertising channels

IN-STORE DIGITAL SCREENS
DISTRIBUTION: approximately 2-4 digital screens at front door and checkout lanes
AD DURATION: 20 second ad slots for 2 weeks
AD FREQUENCY: 1x every 2 minutes
ACCEPTED FILE TYPE: .png, .jpeg, .mp4
Two-Week Cycle Impressions: 1,387,680

MOBILE APP AD PLACEMENT
DISTRIBUTION: Incorporated into store's mobile app
AD DURATION: 5 second ad slots
AD FREQUENCY: 6x per minute
ACCEPTED FILE TYPE: .png or .jpeg
Two-Week Cycle Impressions: 1,020,000

IN-STORE AUDIO SEGMENTS
DISTRIBUTION: approximately 195+ messages over 14 days during hours of operation
AD DURATION: 20 second ad slots for 2 weeks
AD FREQUENCY: 1x every 1 hour
ACCEPTED FILE TYPE: written script
Two-Week Cycle Impressions: 172,168

GAS PUMP DIGITAL DISPLAY ADS
DISTRIBUTION: Gas pump display screen at each store pump
AD DURATION: 5 second ad slots
AD FREQUENCY: 6x per minute
ACCEPTED FILE TYPE: .png, .jpeg, .mp4
Two-Week Cycle Impressions: 73,656

IN-STORE FLYER AD PLACEMENT
DISTRIBUTION: Flyers will be placed in front door display
AD DURATION: Displayed for 2 weeks
AD FREQUENCY: 100,000 printed copies
ACCEPTED FILE TYPE: .png or .jpeg
Two-Week Cycle Impressions: 100,000

EMAIL CAMPAIGN AD PLACEMENT
DISTRIBUTION: Incorporated into store's weekly newsletter on Wednesdays
AD DURATION: Ad will cover 2 campaign weekst
AD FREQUENCY: 2x per subscriber per store
ACCEPTED FILE TYPE: .png or .jpeg
Two-Week Cycle Impressions: 906,538

WEBSITE BANNER DISPLAY ADS
DISTRIBUTION: Display ads visable around digital weekly circular
AD DURATION: 5 second ad slots
AD FREQUENCY: 6x per minute
ACCEPTED FILE TYPE: .png, .jpeg, .mp4
Two-Week Cycle Impressions: 240,000

FACEBOOK ORGANIC PLACEMENT
DISTRIBUTION: Reaching our target audiences with Facebook ad placement
AD DURATION: 14-day ad placement
AD FREQUENCY: 7x per minute
ACCEPTED FILE TYPE: .png or .jpeg
Two-Week Cycle Impressions: 107,692


TOTAL IMPRESSIONS

4,007,734

Our Cost

$7,500 = $1.88 CPM

Competitor’s Cost

$7,300 = $8 CPM

Our digital media solutions help you raise brand awareness and reach high-intent shoppers on onsite Investment: $5,000 and offsite channels. Our solutions include in-store TV screens, in-store audio, gas pump screens, print ad inserts, email newsletter, and programmatic ads across all retailer websites and mobile apps.
Media designed by you, distribution optimized and disseminated by the Lowe's Market Retail Media Network.